Overview:

POPS is an innovative alcoholic ice-pop brand, sold in leading retailers across the UK, including Waitrose and Ocado. They were looking to invigorate their social media presence, with the primary goal of increasing their product visibility. The goal was to create engaging assets that reflect the brand’s weird and wonderful personality while promoting their unique product offering. 

Objectives:

Our team was tasked with developing vibrant and eye-catching assets for POPS’ social media channels. This involved creating a diverse range of content, including photography, video and animation, to effectively communicate the brand’s spirit and engage their audience. 

Solution:

To position POPS as a brand that invites adults to explore a new, exciting way to enjoy social drinking, we embraced a creative approach that incorporated bright colours and unconventional, playful settings. This design strategy aimed to evoke a sense of wonder and excitement, making the brand appealing to a broad audience. 

We utilised cutouts and fruit imagery as part of the scenic elements in our assets, immersing viewers in a whimsical world that highlighted the brand’s uniqueness. Through a combination of engaging photography, stop motion, animation and illustration, we brought these assets to life, showcasing the creativity that POPS represents.

By effectively communicating the fun and innovative essence of the brand, we helped POPS capture the attention of consumers and elevate their market presence.