Overview:

10 Yetis is a digital marketing agency that provides a diverse array of services, including PR, design, social media and video production. Originally focused on PR, the agency successfully expanded to become a full-service digital agency, necessitating an alignment of its brand identity with its broader market position. 

Strategy:

The primary strategic goal was to position the agency as a full-service marketing powerhouse, highlighting its expertise across interconnected sectors. With a strong reputation as a PR agency, I considered what unique strengths set the agency apart in that field and how those could extend across all of its services.

The mission, “To create fearless ideas for brands with no time to waste,” defines the agency’s approach in a fast-paced digital landscape, where cautious ideas quickly fall behind.

I wanted to help clients think bigger than their budgets, bigger than their timelines, and bigger than what they’ve done before, creating a sense of possibility in both outward-facing materials and client pitches.

Execution:

From the strategy, I defined three main focus points: fearless, dynamic, and much like a yeti, larger than life.

I led a comprehensive rebranding, creating each element of the agency’s identity, from a new logo to a custom typeface and visual style.

The brand was crafted to be as adaptable as the agency itself, allowing for creative freedom while serving clients across various sectors. By establishing flexible yet clear core elements, I ensured creativity could thrive without rigid restrictions, resulting in a brand identity that reflects 10 Yetis’ dynamic nature.

The logotype and typeface were designed to embody the three key themes, able to grow and adapt to any context, capturing the bold and fearless character of the agency and its name.